""Balance and strength issues, trip hazards in the home, poor vision, and even certain prescription medications can increase someone"s chance of falling," Iseli added. "These are all things that can and should be addressed as people enter their golden years, before they experience a fall.The Centers for Disease Control and Prevention estimate that one in four Americans 65 and older experience a fall each year. Less than half actually report the incident to a doctor or loved one.Of those falls, about one in every five result in a serious injury (i.e., a broken bone or head injury), leading to more than 3 million emergency room visits and 800,000 hospitalizations each year. In 2015, these treatments and hospitalizations cost a total of about $50 billion, three-fourths of which was paid for through Medicare and Medicaid. "We like to shine a spotlight on this critical issue because it"s one that we can improve with a more preventative mindset," Iseli said. "One of the ways we can do this is by setting the record straight about some common myths older people have about falling." Falling is just a part of getting older...Wrong. Falling does not have to be a part of aging. As already discussed, the most common causes of falls are easy to identify and fix before a fall happens."