Missing Types Campaign

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Quoted From: https://www.amc.edu/news/albany-med-joins-effort-to-inspire-additional-blood-donations-during-american-red-cross-missing-types-campaign.cfm

"During the Missing Types campaign, the letters A, B and O the letters representing the main blood groups are disappearing from brands, social media pages, signs and websites to illustrate the critical role blood donors play in helping patients. When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B, O and AB blood types are missing from hospital shelves, patient care and medical treatments may be impacted.New and current donors can do their important part to help fill in the missing types and ensure blood is available for patients in need. Visit RedCrossBlood.org/MissingTypes, download the Red Cross Blood Donor App or call 1-800-RED CROSS (1-800-733-2767) to schedule an appointment to give.

Summer is one of the most challenging times of the year for the Red Cross to collect blood and platelet donations with schools that host blood drives on break and many people enjoying vacation and other seasonal activities. Yet patients don"t get a vacation from needing lifesaving blood during the summer months. Every two seconds, someone in the United States needs blood, and it can only come from volunteer donors. Blood and platelets are needed for accident and burn victims, heart surgery and organ transplant patients, and those receiving treatment for leukemia, cancer or sickle cell disease."

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